TALENTO

Nestle’s Brazilian marketing team challenged us to redesign their famous chocolate brand, Talento. We needed to rebrand and redesign the packaging for two types of chocolate and invent a new additional element relating to the new design. The group decided to represent the different personalities and individuals that make up the Brazilian population through four graphic elements.

Our group was selected to present our project at Nestlé's office to the marketing team.

Equipe: Antonia Vidali, Joana Frydman e Julia Machado

 
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current vs our rebrand

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INNOVATION

The second part of the challenge was to invent a new element to add to the brand. We created the slogan "Talento não tem forma" (talent has no shape) and decided to play around with that idea. We then changed the shape of the chocolates to match the new graphic elements, which is very different from what the brand is today, a square.

 
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